E-commerce industry in India has seen a significant growth in recent times and accounts for nearly 10% of the total retail sales of 2012. Consumers today expect more value and ease of shopping on the e-commerce website and with this shift in consumer behavior, it is important that e-Retailers ensure that their websites offer the best of features and usability to enhance the user experience for their customers.
Below are a few important tips that one should consider while maintaining your e-commerce website which will certainly help boost the user experience while he is shopping on your website :
Make sure that your website navigation is easy to access without too many multiple level dropdown menus. It is best to show your product categories as part of your navigation for ease of search. At times, you might want to have dropdown menus if you have complex categories, so make sure the categorization is well organized and does not confuse the user.
Customers expect your site to be intelligent enough and hand-hold them to the product they are looking for. You should constantly enhance your website search using the latest features like autocomplete, auto-suggest, etc. You should study the user trends on your website while implementing these enhanced features.
In addition to automatically completing fragmented search phrases, your search should be capable of delivering product images and other content as part of the autocomplete function and help user make the purchase instantly without having to click through multiple pages.
Product Ratings and Reviews
Implement a feature where users can read and write ratings and reviews about the product as well as their shopping experience on your website. Try to make this feature as much social as possible by integrating this with the popular social networks where your target audience is present.
Use Re-targeting Campaigns
If you are spending money on Ad networks to acquire customers, make sure you use Google re-targeting on display network to remind the users of your brand and products they saw on your site last. This will help the site visitors remember your site and the products they were looking for and increases the chances of him buying the product from your site itself, whenever he decides to make the purchase.
However, do not lose patience with this kind of marketing campaign since you might not get instant results. This activity will certainly increase eyeballs and brand recall of your site and you should expect the results of this activity in the long run.
The quality of your customer service and ease of access to them can really impact the shopping experience of your customers on your website. Make sure it is easy for your customers to get help by making customer service information easily accessible. You can also consider offering them a live chat assistance while they are surfing your site to help resolve their queries and make a purchase immediately.
Encourage a Future Visit
Create avenues for the customers to engage with your site and create enough reasons for them to come back for their future purchase. You can offer customers to sign up for newsletters to get access to special promotions on products they would probably be interested to buy.
The above being implemented correctly, though cannot guarantee an increase in your online sales, will certainly enhance your customer’s experience and will eventually help increase your monthly online sales.