I have seen many startup companies struggling to promote their business online in the initial phases of their business launch. They think that the only way to gain success is by hiring and paying an expensive digital agency who can promote their website in Search Engines through SEO or other paid advertising techniques.
While the advantages of implementing an effective search engine optimization technique are quite significant, I personally believe that big budgets and the long-wait that a good optimization strategy demands may not necessarily be in the best interests of a new online business.
Through this article, I intend to share some key insights as to how you can minimize your spends in your digital marketing plan to promote your business online and still achieve significant success.
Give a Face to your Business on the Internet
Irrespective of what other digital marketers tell you, the primary face of your business on the World Wide Web is not your Facebook page or your Twitter handle, but your company’s website.
I have often come across businesses that no longer feel the need to invest in a good business website since they assume their social networking profiles are sufficient enough to reach out to their target audience. This, according to me, is like trying to market your product or service without having your office in place.
The first step that any business should do to use internet as an effective marketing channel is to setup a good company website which provides information about your products and services in detail to the internet audience.
Make sure that you update your website on a regular basis with comprehensive and correct information. Websites with outdated content do not last very long in highly competitive online world.
Leverage on Google Places
New businesses need to start small, and the best way to do so is by finding ways to promote your business locally. Create an account with Google Places and enlist your business to generate immediate awareness among potential customers within your locality. Yahoo! Directories is also an excellent platform to be listed on. Make sure that you enter correct business information on these platforms.
Get listed on Local Business Websites
The next thing to do is get your business listed on local business websites or classified sites, which will help you spread your business presence on the internet. Potential customers can directly get in touch with you provided if you have uploaded accurate contact information.
Take Advantage of Social Networking
Social networking websites are all the rage in the digital marketing world. And why not? These platforms are great to interact with targeted customers of your business.
Make sure you are able to highlight the USP of your offerings effectively while on any social platform. Depending on the nature of your business, social networking sites like Facebook, Twitter, Pinterest, Tumblr, Instagram, YouTube, etc. can be effectively leveraged to promote your business offerings.
If your company has product-based offerings, consider the option of tying up with other e-commerce or online shopping websites which already have a significant traffic of users. These platforms are great to further generate more awareness among your target group.
Each one of the above digital marketing strategies is effective in its own way and can fetch great results if used in a planned and comprehensive way. Without having to rely on complex and expensive SEO strategies, you can continue to build your online presence for your new businesses by following the above steps. Furthermore, the money and resources that it will save you in the initial days of your business will be quite significant.
However, if you can invest in a good digital marketing strategy to reap the real benefits in the long run, there is no doubt that a well planned digital marketing strategy including SEO, PPC, Paid Ads, etc. can certainly go a long way to help you achieve your desired results.
I would request you to share your views as a business owner on the above article. Do let us know your approach and experience in promoting your business online in the initial phases of your business, without investing a lot of money in expensive digital marketing techniques.