I have seen many startup companies struggling to promote their business online in the initial phases of their business launch. They think that the only way to gain success is by hiring and paying an expensive digital agency who can promote their website in Search Engines through SEO or other paid advertising techniques. While the advantages of implementing an effective search engine optimization technique are quite significant, I personally believe that big budgets and the long-wait that a good optimization strategy demands may not necessarily be in the best interests of a new online business. Through this article, I intend to share some key insights as to how you can minimize your spends in your digital marketing plan to promote your business online and still achieve significant success. Give a Face to your Business on the Internet Irrespective of what other digital marketers tell you, the primary face of your..
Category: Email Marketing
As internet marketers, we all know and believe that Email Marketing has always been the most cost effective and effective tool to communicate to our target audience. Whether we want to target an end consumer or a business user, whether we want to communicate an offer or some company news, we all have done Email Marketing to our target audience. Though this tool is a proven and effective marketing tool, there is no doubt that it has been misused by many marketers in distributing spam. With this article, I would like to highlight how we can best use the email marketing technique and get the best results without spamming our target users. Before I explain you about the best practices of Email Marketing, it is important that we first understand the meaning of the word “spam” and how we should avoid it. Any unsolicited email sent to a person, who had never requested for that email is called spam. Sending spam can certainly ruin..