Ecommerce is perhaps one of the easiest ways to get your product into the market without the hassles of the traditional distribution channels. However, the low barrier of entry means huge competition and in this competitive field, there is no space for mistakes. Let’s look at the common mistakes made by online sellers and how you can avoid them : Poor Customer Communication This is one of the biggest mistakes that many online sellers commit and in turn creates bad “word of mouth” publicity. Timely updates at all stages of the shopping process as well as quick responses to customer concerns will go a long way in creating a loyal customer base. Some of the elementary updates customers expect from an online store are : * Order and payment confirmation with invoice * Shipping information with associated tracking codes * Prior phone call before delivery * Product delivery confirmation and request..
If we talk about business, Marketing is the sole energy source to keep a business alive. With e-commerce taking the entire business scenario by storm, businessmen or business developers are leaving no stone unturned to camouflage marketing through social media with business strategies. Innovations become evolutions in no time. And what make likely more business today are the visual platforms. The revenue or the publicity that the social media earns today while promoting a brand or an organization is humongous and praise worthy. So, extending a branch to leverage media platforms like Instagram, Twitter, Facebook, etc. for an e-commerce business is absolutely beneficiary. Instagram is the latest thing trending and making rounds in minds of big shots in the world of business. Having over more than 400 billion users across the globe, it’s growing faster with every sunrise and sunset. Reaching customers has become so much more..
E-commerce industry in India has seen a significant growth in recent times and accounts for nearly 10% of the total retail sales of 2012. Consumers today expect more value and ease of shopping on the e-commerce website and with this shift in consumer behavior, it is important that e-Retailers ensure that their websites offer the best of features and usability to enhance the user experience for their customers. Below are a few important tips that one should consider while maintaining your e-commerce website which will certainly help boost the user experience while he is shopping on your website : Simplified Navigation Make sure that your website navigation is easy to access without too many multiple level dropdown menus. It is best to show your product categories as part of your navigation for ease of search. At times, you might want to have dropdown menus if you have complex categories, so make sure the..
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