What is Google AMP ? Google AMP or Accelerated Mobile Pages, is designed to help web publishers create mobile-optimized content that loads faster on mobile devices. Google's objective with AMP is to deliver the best possible mobile experience to its users by bringing information to the end user as fast as possible. AMP-coded pages appear in a mobile search results "carousel," and they feature an AMP icon that looks like a thunderbolt, as well as the acronym "AMP." How does it Benefit a Website Owner ? AMP helps web pages load faster which potentially improves usability and convinces your website visitors to stay longer on your site engaging with your content. Faster load time leads to better engagement, which reduces bounce rate and improves mobile ranking in Google search. Search results will clearly display AMP symbols in green (as shown in below screenshot). The inclusion of these symbols could see improvement in..
Category: Digital Marketing
I have seen many startup companies struggling to promote their business online in the initial phases of their business launch. They think that the only way to gain success is by hiring and paying an expensive digital agency who can promote their website in Search Engines through SEO or other paid advertising techniques. While the advantages of implementing an effective search engine optimization technique are quite significant, I personally believe that big budgets and the long-wait that a good optimization strategy demands may not necessarily be in the best interests of a new online business. Through this article, I intend to share some key insights as to how you can minimize your spends in your digital marketing plan to promote your business online and still achieve significant success. Give a Face to your Business on the Internet Irrespective of what other digital marketers tell you, the primary face of your..
If you are a digital marketer and planning to use affiliate marketing as one of the digital marketing channels to drive traffic / leads / sales on your website, then this article is just for you. Affiliate Marketing is word-of-mouth marketing in the digital world. It is a method whereby a merchant, such as you, promotes or advertise your products and/or services to your target audience through third party sources. You can have multiple types of campaigns as part of your affiliate marketing and it is important to understand and select the right type of campaign before you start your affiliate marketing campaign. The type of campaign largely depends upon the objectives you have set for your affiliate marketing program, and I am listing below a few types which will certainly help you in formulating your affiliate marketing strategy. Cost per Acquisition (CPA): Also known as cost per action, is the sum of money paid by an..
If we talk about business, Marketing is the sole energy source to keep a business alive. With e-commerce taking the entire business scenario by storm, businessmen or business developers are leaving no stone unturned to camouflage marketing through social media with business strategies. Innovations become evolutions in no time. And what make likely more business today are the visual platforms. The revenue or the publicity that the social media earns today while promoting a brand or an organization is humongous and praise worthy. So, extending a branch to leverage media platforms like Instagram, Twitter, Facebook, etc. for an e-commerce business is absolutely beneficiary. Instagram is the latest thing trending and making rounds in minds of big shots in the world of business. Having over more than 400 billion users across the globe, it’s growing faster with every sunrise and sunset. Reaching customers has become so much more..
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From My Blog
- How To Test Your Website On Mobile Devices
- Benefits of Google AMP
- Why taking a regular backup of your website is important ?
- Cost Effective Ways to Promote Your New Business Online
- Various Types of Affiliate Marketing Campaigns
- Email Marketing Best Practices
- Tips to Enhance User Experience on your Website