Believe it or not, it is not uncommon for one to wake up on a morning to find out that the web host accidently deleted your website. Worse, the servers of your web host could crash, be hacked or be infected with a virus. Not only is this a living nightmare, but an incident such as this can result in your entire business going down the drain due to no fault of your own. Regardless of the size of your business, it is recommended that you choose to regularly backup your website to avoid such unwanted contingencies. At Cybez we offer to you the right solutions such as CodeGuard which help you backup your website and prevent disasters. Here are a few Reasons Why Backing-up your Website is a Must Most web hosts will not take responsibility towards backing up or restoring your website in case of any issues. If you are able to find one that does chances are that they do it for their own protection and will not provide access to..
I have seen many startup companies struggling to promote their business online in the initial phases of their business launch. They think that the only way to gain success is by hiring and paying an expensive digital agency who can promote their website in Search Engines through SEO or other paid advertising techniques. While the advantages of implementing an effective search engine optimization technique are quite significant, I personally believe that big budgets and the long-wait that a good optimization strategy demands may not necessarily be in the best interests of a new online business. Through this article, I intend to share some key insights as to how you can minimize your spends in your digital marketing plan to promote your business online and still achieve significant success. Give a Face to your Business on the Internet Irrespective of what other digital marketers tell you, the primary face of your..
If you are a digital marketer and planning to use affiliate marketing as one of the digital marketing channels to drive traffic / leads / sales on your website, then this article is just for you. Affiliate Marketing is word-of-mouth marketing in the digital world. It is a method whereby a merchant, such as you, promotes or advertise your products and/or services to your target audience through third party sources. You can have multiple types of campaigns as part of your affiliate marketing and it is important to understand and select the right type of campaign before you start your affiliate marketing campaign. The type of campaign largely depends upon the objectives you have set for your affiliate marketing program, and I am listing below a few types which will certainly help you in formulating your affiliate marketing strategy. Cost per Acquisition (CPA): Also known as cost per action, is the sum of money paid by an..
As internet marketers, we all know and believe that Email Marketing has always been the most cost effective and effective tool to communicate to our target audience. Whether we want to target an end consumer or a business user, whether we want to communicate an offer or some company news, we all have done Email Marketing to our target audience. Though this tool is a proven and effective marketing tool, there is no doubt that it has been misused by many marketers in distributing spam. With this article, I would like to highlight how we can best use the email marketing technique and get the best results without spamming our target users. Before I explain you about the best practices of Email Marketing, it is important that we first understand the meaning of the word “spam” and how we should avoid it. Any unsolicited email sent to a person, who had never requested for that email is called spam. Sending spam can certainly ruin..
Many of my friends and peers have always been experimenting and innovating with new features and techniques to enhance the user experience on their respective websites. With the constant changing technologies and features available today for a website, many a times we tend to forget the basic parameters which are a must for a good usable website. I thought of sharing my views and experience in this industry with you all on how to enhance the user experience on a website and hope you will find this information useful. Following are a few simple yet most important parameters that one must consider while developing his website to enhance the user experience: Site Load-time If your site takes forever to load, most people will just leave and switch to some other website providing similar information that the user is seeking from your website. The site load time not only depends on the server where it is hosted, but a lot..
Ecommerce is perhaps one of the easiest ways to get your product into the market without the hassles of the traditional distribution channels. However, the low barrier of entry means huge competition and in this competitive field, there is no space for mistakes. Let’s look at the common mistakes made by online sellers and how you can avoid them : Poor Customer Communication This is one of the biggest mistakes that many online sellers commit and in turn creates bad “word of mouth” publicity. Timely updates at all stages of the shopping process as well as quick responses to customer concerns will go a long way in creating a loyal customer base. Some of the elementary updates customers expect from an online store are : * Order and payment confirmation with invoice * Shipping information with associated tracking codes * Prior phone call before delivery * Product delivery confirmation and request..
As experienced digital marketers and internet professionals, we all understand the importance of knowing our target audience well before we plan to design any website or start a marketing campaign. We all do a thorough research about our target audience in terms of gender, age, income levels, geography, social behavior, etc. and feel confident that with this research we will be able to deliver the best results required from our website or marketing campaign. A similar research, at times, is done while developing an ecommerce website for our clients but still many a times we struggle to increase our visitor over sales conversion ratio. Have you ever tried to analyse the reasons for this ? I have seen many internet professionals doing the first step right in understanding their target audience but they normally loose their way when it comes to applying the research in their website design. The way you position your..
A business’s website is one of its most important testimonials – one that speaks without having to say anything. While most businesses are highly particular about how they conduct their marketing and how they devise their selling techniques, they often forget to pay attention to detail when it comes to their corporate website. If you are at the stage where you need a website for your business, or are wondering why your existing website is not bringing in potential customers or retaining visitors, here are a few things you might need to consider! Answering these questions before you move on will help you make sure you don’t skip the essentials. What are your brand values? Before you finalize the concept of your website, you need to look at the idea that your brand is trying to put through. What is your product aiming at? What are the values that your business is operating on? Answering these questions effectively will..
If we talk about business, Marketing is the sole energy source to keep a business alive. With e-commerce taking the entire business scenario by storm, businessmen or business developers are leaving no stone unturned to camouflage marketing through social media with business strategies. Innovations become evolutions in no time. And what make likely more business today are the visual platforms. The revenue or the publicity that the social media earns today while promoting a brand or an organization is humongous and praise worthy. So, extending a branch to leverage media platforms like Instagram, Twitter, Facebook, etc. for an e-commerce business is absolutely beneficiary. Instagram is the latest thing trending and making rounds in minds of big shots in the world of business. Having over more than 400 billion users across the globe, it’s growing faster with every sunrise and sunset. Reaching customers has become so much more..
Many people make a mistake in selecting the correct website development partner for their business and regret once their website is near completion. Normally, people generally ask for prior experience and cost estimate and make a decision based on these two parameters. However, selecting the right website development partner for your business is very important as that is the first step for your online business and should be handled with care and with the help of a professional team. One should consider the following parameters at the time of evaluating the right partner: Business Establishment You should know how old the web development company is and who are its owners / promoters. This gives you a fair bit of idea about the company’s credibility and you are sure that it is not a fly by night company Current Clients It is very important to know the list of current clients of the web development company as you can..
E-commerce industry in India has seen a significant growth in recent times and accounts for nearly 10% of the total retail sales of 2012. Consumers today expect more value and ease of shopping on the e-commerce website and with this shift in consumer behavior, it is important that e-Retailers ensure that their websites offer the best of features and usability to enhance the user experience for their customers. Below are a few important tips that one should consider while maintaining your e-commerce website which will certainly help boost the user experience while he is shopping on your website : Simplified Navigation Make sure that your website navigation is easy to access without too many multiple level dropdown menus. It is best to show your product categories as part of your navigation for ease of search. At times, you might want to have dropdown menus if you have complex categories, so make sure the..