A business’s website is one of its most important testimonials – one that speaks without having to say anything. While most businesses are highly particular about how they conduct their marketing and how they devise their selling techniques, they often forget to pay attention to detail when it comes to their corporate website. If you are at the stage where you need a website for your business, or are wondering why your existing website is not bringing in potential customers or retaining visitors, here are a few things you might need to consider! Answering these questions before you move on will help you make sure you don’t skip the essentials.
What are your brand values?
Before you finalize the concept of your website, you need to look at the idea that your brand is trying to put through. What is your product aiming at? What are the values that your business is operating on? Answering these questions effectively will automatically bring a design idea to your mind, and will help your web designer understand what you are trying to communicate to your visitors.
Is your backend infrastructure strong enough?
According to research, web users spend less than 5 seconds to decide if they are going to browse a certain website? If your page is taking longer than a couple of seconds to load, chances are your visitors will leave your website and will not come back. Having a back-end team in action at all times is important to make sure your website doesn’t crash, and that immediate solutions are available even if it does.
Is your SEO effective?
Of course, you can bring in people through direct marketing, but ranking high on Google is an achievement in itself! If you haven’t already, hire an SEO team to make sure all the content on your site is perfectly optimized. When people find you on the first page of Google, there is high probability that they are going to trust you!
How are you presenting your brand?
Think about all the things you look at when you first open a website. The name and the logo probably catch your attention first. This is why you need to come up with something that looks both interesting and professional. You can also make the theme speak of your brand. For instance, think of a blue and white website, and you will probably immediately think of Facebook! This is the kind of familiarity you want to instil in your visitors.
Is your website secure?
If people visiting your business website are being warned by their anti-virus programs to not browse it, you will immediately lose a lot of potential trust. Letting your visitors know you care for them is a great way of gaining their trust.
Is your content engaging and informative?
We usually think of this as a cliché, but it is true. What we often forget is that we need to bring the terms ‘engaging’ and ‘informative’ together in one place! When providing information, look at your site from the viewpoint of a visitor. Are they getting the information they are getting? Will they want to read on or browse further from the homepage? Adopting a conversational style is a great tactic. Another way is to add interesting images and animation, which are guaranteed to work better than blocks of texts.
Is your content organised?
Clean and clear content is the key. You may feel like you have too much to tell your visitors, but you must filter out the content. They best way to keep them engaged is to keep things clean, clear and concise. Think of a website cluttered with text, images and color; you would probably be annoyed at the sight of it! So use fewer but interesting words, and make sure the placement makes your website look clean. For example, using simple drop-down navigation works great. Here is a thumb rule: a visitor should never have to make more than three clicks to reach any part of the website they are looking for.
Is your Call-to-Action clear?
Not everyone has the time to go through paragraphs of information. Sometimes, people will immediately like what you have to offer and will want to buy it. For this it is essential that you make all Call-to-Action buttons very clear. Pay, Subscribe, Contact Us, etc. are things that should be prominently featured on your website. Having to look for them is not going to please your potential customers!
Are you catering to different platforms?
This is an essential point people often forget when designing corporate websites. A fancy design may look great on one browser, but does it work on others? Does it work on various mobile browsers? Remember that if you don’t cater to people coming to your website through different devices and browsing platforms, you will automatically lose a big chunk of people who might have become loyal customers for you!
Have you integrated social media in your website?
This is absolutely essential for any business website aiming to properly engage with its customers, since there is almost no one who doesn’t use the social media! If you are not reaching out to people on Facebook, Twitter, Instagram, etc., you are losing out on a lot of customers as well as effective leads. Do you see all the popular Facebook pages posting links of interesting content from their website? Similarly, you must have spotted social media icons and links embedded in websites. This is a great way to make sure all of your marketing platforms are connected, and that you are reaching out to customers in every possible way.
For anyone aiming for a corporate website that is effective and makes visitors want to stay, considering these ten imperative points should do the trick!